
News
Quarterly Survey Results | February 2025
The results of the latest Business South Quarterly Business Survey reveals improved optimism within the Otago and Southland economies, positivity in future financial performance and more expecting to invest in their business, although consumer confidence and demand, increased compliance costs and productivity and growth are top of mind for southern businesses.
The optimism is backed by 78% of businesses who believe the region is heading in the right direction – highest it has been since this survey started 2 years ago. The results show the southern economy is starting to turn around in some sectors. Farm returns are looking more positive, certainty with the Dunedin hospital building, and export focused companies in the hi-tech space doing well. More than half of respondents – 54% – expect the strength of Southern economy to be stronger in 12 months’ time.
Responses were submitted by senior executives of 244 organisations across Otago and Southland between 17 February and 27 February 2025. Together, the respondents represented the full range of business sectors and sizes in the region. Business South’s Quarterly Southern Business Survey was run concurrently with Business Canterbury’s Quarterly Survey, with similar themes and trends identified across both regions.
These are the highlights of our report, if you are a member you have access to the full report via our phone app. We have also send out the report to all our members via email.