News

A big thank you to everyone who joined us for last week’s Business South webinar with Kale Panoho, founder of K&J Growth and Managing Director of Rugby Bricks and Protocols.

It was a great session, full of practical insights into how Kiwi businesses can start using AI tools to improve marketing results—without needing big budgets or complex systems.

If you missed the webinar or want to revisit the discussion, you can watch the full recording here.

What Kale covered:

• Growing organic revenue by 228% using AI tools—for less than $400/month

• Simple ways to cut marketing costs and increase content output

• How AI can help you find and connect with customers on platforms like Meta

• The same AI-led marketing approach used by established, high-growth brands

• Using AI to get clearer insights into what your customers actually want

The feedback from attendees was really positive—many appreciated the practical tips and straight-up approach to using AI in everyday business.

This is a space that’s moving quickly, but the tools are more accessible than ever. If you’re thinking about how AI might fit into your marketing or operations, this webinar is a great place to start.

For more training on AI, keep an eye out on our training calendar.